47 years of advertising experience. Three opportunities to create a better future.
GET CUSTOMERS
Growth • Opportunity
LIVE HEALTHIER
Health • Vitality
ONGOING INCOME
Potential • Opportunity
GET MORE CUSTOMERS
Learn how to attract and acquire customers from solo entrepreneurs to small businesses to large companies.
Practical strategies and real-world lessons from 47 years, 4 technology shifts and 2 economic recessions.
LIVE HEALTHIER LIVE BETTER
Discover practical strategies and resources to help you improve your health, energy and quality of life.
Better habits today, a better you tomorrow.
BUILD ONGOING INCOME
Learn about ways to develop an additional source of income alongside what you’re already doing.
Explore strategies, products and opportunities that can create income potential over time.
47 YEARS OF LEARNING
1970s
Learning the fundamentals of creative services
1980s
Direct Response and Marketing Results – Economic Recession
1991
Building Brands and Growing Businesses
1997
Tech Bubble Bursts — New Strategies Needed.
2000s
Learning the Fundamentals of Social Media
TODAY
Sharing What I’ve Learned to Help You Move Forward.
WHO I HELP
SOLO ENTREPRENEURS
You have a great idea and the drive to succeed. I’ll show you how to find customers
SMALL BUSINESSES
You are good at what you do, but need a steady flow of new customers. I’ll show you practical customer acquisition fundamentals.
LARGE BUSINESSES
You have a marketing operation, but want to think differently about attracting and converting customers. I’ll share what 47 years of advertising experience has taught me.
Advertising taught me something very simple:
If you can’t get someone’s attention, you don’t get the opportunity to help them.
Get attention. Stand out in a crowded world.
Communicate value. Say what matters to your audience.
Create customers. Turn interest into loyal customers.
WHY I CREATED YOUR LAST PLAN B
I’ve spent most of my adult life in advertising. I’ve watched businesses succeed and fail. I’ve seen incredible products fail because nobody knew about them. I’ve seen ordinary people build successful businesses because they learned how to find customers.
And I’ve learned that having a Plan B isn’t about expecting your life to fail.
It’s about being prepared for your next opportunity
Paul
47 Years of Advertising Experience
Your guide to better business, better health and a better future.